Abstract: A method and system for publication is disclosed wherein a publication service provider offers a publication service to a sponsoring organisation for publication of independent and sponsor-specific dependent information to targeted stakeholders in the sponsoring organisation's field of endeavour or industry. The publication system and method may be implemented on the Web such that opt-in stakeholders gain access to the publications through a sponsored Website and/or through e-mail communications. In general, the publications will be prepared by the service provider, who also provides the independent information therefore, in accordance with a customized layout and/or skin established cooperatively with the sponsor to reflect the visual signature thereof. The sponsoring organisation, provided with optional and customizable readership statistics from the service provider, may assess the reach and efficiency of the publication service therefrom and reconfigure its participation in the system when needed.