Abstract: Business concept definitions may be utilized with software applications, components, tools, and system software. The business concepts definitions are each associated with archetypal definitions, which may also be known as innate concepts. These archetypal definitions may include a person, an organization, a system, a place, an activity, a document, a conceptual object, a physical object, and a category. The business concept definitions may also be represented by an image on a user interface, where the images may be selectable by a user. These business concept definitions may be manipulated and modified. Indeed, certain relationships may be denoted between business concept definitions through the positioning of the images on a user interface. Because these business concept definitions are associated with archetypal definitions, which may be intuitive for users, application definitions using these business concept definitions may be easily created by a user without programming skills.