Patents by Inventor Siva Kumar Gorantla

Siva Kumar Gorantla has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20250086246
    Abstract: Methods, computing systems, and technology for optimizing a landing page of a website are presented. The system can receive, from a user device, a first web address associated with a first webpage of the website. The system can process, using the machine-learned assessment model, the first webpage to generate a first landing page score. The system can determine, based on the first landing page score and using a machine-learned optimization model, an actionable suggestion associated with the landing page. The system can cause, on a display of the user device, a presentation of the actionable suggestion.
    Type: Application
    Filed: July 16, 2024
    Publication date: March 13, 2025
    Inventors: Srinivas Varanasi, Nidhi Gupta, Abhinav Khandelwal, Alper Halbutogullari, Andreas Born, Dongcai Shen, Siva Kumar Gorantla, JYoung S Kim
  • Publication number: 20240296480
    Abstract: Example methods, apparatus, and systems for generating custom content responsive to a received search query are disclosed. An example method for generating custom content responsive to a received search query includes receiving, via a communication interface from a user computing device, a search query including one or more search terms; determining, responsive to the search query, a set of search results relevant to the search query; identifying, responsive to the search query, third-party content and/or a third party relevant to the search query; generating, based on (i) the search query and (ii) the third-party content or the third party, custom content relevant to the search query and related to a landing page associated with the third-party content or the third party, for presentation along with the set of research results; and transmitting, via the communication interface to the user computing device, the custom content.
    Type: Application
    Filed: May 26, 2022
    Publication date: September 5, 2024
    Inventors: Boris Dadachev, Kishore Papineni, Siva Kumar Gorantla, Levent Koc
  • Patent number: 10963916
    Abstract: Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.
    Type: Grant
    Filed: September 16, 2019
    Date of Patent: March 30, 2021
    Assignee: Google LLC
    Inventors: Sylvanus Garnet Bent, III, Prahlad Fogla, Jamie Nicole Powell, Shu Niu, Nam Hoang Mai, Tristan Dennen, Sean Burroughs Johnston, Siva Kumar Gorantla, Suzanna Whiteside Shwert, Maxwell Schram, Weikun Liang
  • Publication number: 20200402098
    Abstract: Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.
    Type: Application
    Filed: September 16, 2019
    Publication date: December 24, 2020
    Applicant: Google LLC
    Inventors: Sylvanus Garnet Bent, III, Prahlad Fogla, Jamie Nicole Powell, Shu Niu, Nam Hoang Mai, Tristan Dennen, Sean Burroughs Johnston, Siva Kumar Gorantla, Suzanna Whiteside Shwert, Maxwell Schram, Weikun Liang
  • Publication number: 20140279065
    Abstract: In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing an ad library that contains elements for an advertisement. The method may further include selecting at least one of the elements based on the portion of the graph corresponding to the portion of the product catalog of the advertiser. The method may further include generating an advertisement for display based on the selected elements.
    Type: Application
    Filed: March 17, 2014
    Publication date: September 18, 2014
    Applicant: Adchemy, Inc.
    Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
  • Publication number: 20140278959
    Abstract: In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing one or more targeting criteria for one or more products in the portion of the product catalog. The method may further include creating at least a portion of an advertising campaign, for at least one product for which targeting criteria has been accessed, based on the targeting criteria and the portion of the graph corresponding to the portion of the product catalog.
    Type: Application
    Filed: March 17, 2014
    Publication date: September 18, 2014
    Applicant: Adchemy, Inc.
    Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
  • Publication number: 20140278958
    Abstract: In one embodiment, a method includes creating an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node.
    Type: Application
    Filed: March 17, 2014
    Publication date: September 18, 2014
    Applicant: Adchemy, Inc.
    Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
  • Publication number: 20140278916
    Abstract: In one embodiment, a method includes receiving, from an advertiser, an identification of one or more products in a catalog of the advertiser. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include identifying, based on the portion of the graph corresponding to the products identified by the advertiser, one or more products or product types related to the products identified by the advertiser.
    Type: Application
    Filed: March 17, 2014
    Publication date: September 18, 2014
    Applicant: Adchemy, Inc.
    Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
  • Publication number: 20140279078
    Abstract: In one embodiment, a method includes accessing information about an advertiser's product catalog. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to the advertiser's product catalog. The method may further include enriching information associated with the portion of the product catalog with information related to the concepts and relationships represented by the portion of the graph corresponding to the portion of the product catalog of the advertiser.
    Type: Application
    Filed: March 17, 2014
    Publication date: September 18, 2014
    Applicant: Adchemy, Inc.
    Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder