Abstract: Methods and systems for promoting a business to members of a social network are disclosed. One embodiment is a method for promoting a business to users of a social network, the method including the following steps: establishing a closed user group comprising a plurality of users of the social network, wherein eligibility for membership of the closed user group requires satisfying at least one eligibility criterion; registering as a member of the social network a business wishing to promote a good or service to members of the closed user group, a business registration request including at least one discount offered by the business to members of the closed user group; and displaying discounts offered to the closed user group to any user who is a member of the closed user group.