Abstract: A method and system for reserving future purchases of airline services using electronic options. The electronic options are used to reserve plural different types of airline services including selection of: a desired seat row location, a desired seat location in a desired row location, a plural adjacent seats in a desired row, a plural adjacent seats in a plural desired rows, a desired location in an overhead bin to store carry-on luggage, a priority boarding sequence, a priority exiting sequence, priority pre-flight baggage handling, priority post-flight baggage handling, cancellation and change privileges for a purchased airline ticket, a priority list position in a stand-by list and/or a priority list position for an automatic upgrade to a first class seat, business class seat or other non-economy seat and/or other airline services.