Abstract: Configurations for providing a multi-tier hierarchy to manage geographical data are disclosed. The subject technology identifies a first geographic location and determines where, in a geographic hierarchy, the first location belongs, including associating one or more labels with the first location. Each label is associated with a respective level in the geographic hierarchy that includes the first location. The subject technology identifies a second, different geographic location and determines where, in the geographic hierarchy, the second location belongs. One or more different number of levels in the geographic hierarchy are determined to associate with the second location than a number of levels in the geographic hierarchy associated with the first location. The subject technology associates one or more labels for the one or more different number of levels with the second location, and uses respective labels to target content delivered to users associated with the first or second locations.

Abstract: Systems and methods of providing information via a computer network responsive to a request are provided. Keyword terms including a content keyword and a geographic location operator can be received via a computer network. A geographically modified keyword can be determined from the keyword terms. The geographically modified keyword indicates a product or service, and indicates a geographic location associated with the geographic location operator. A search query can be received from a user interface of a computing device, and a geographic location term in the search query can be identified. A geographic location term in a search query can be matched with the geographically modified keyword, with the geographic location term being a variant of the geographic location operator. Content can be obtained and provided from a data processing system to the user interface via the computer network, for display at the user interface.

Abstract: Systems and methods of providing information via a computer network responsive to a request are provided. Keyword terms including a content keyword and a geographic location operator can be received via a computer network. A geographically modified keyword can be determined from the keyword terms. The geographically modified keyword indicates a product or service, and indicates a geographic location associated with the geographic location operator. A search query can be received from a user interface of a computing device, and a geographic location term in the search query can be identified. A geographic location term in a search query can be matched with the geographically modified keyword, with the geographic location term being a variant of the geographic location operator. Content can be obtained and provided from a data processing system to the user interface via the computer network, for display at the user interface.

Abstract: Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.

Abstract: Configurations for targeting nearby geographic locations for managing content are disclosed. The subject technology identifies one or more geographic locations for targeting content from a campaign for delivery to users and the campaign associated with a content sponsor. One or more geographic locations that are nearby the one or more geographic locations associated with the campaign are automatically presented to the content sponsor, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location. The subject technology receives a selection of one or more candidate geographic locations for inclusion in the campaign, and adds the selection to the campaign.

Abstract: A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.

Abstract: A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.

Abstract: Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.

Abstract: Described are example processes for providing content based on a size of a geographic area associated with the content. The example processes may include the following operations: determining, based at least in part on bids provided in an auction, candidate content items for output in response to an input query; obtaining geographic areas associated with the candidate content items; selecting a candidate content item having a smallest geographic area; and outputting the selected candidate content item in response to the input query.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a proscribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

Abstract: A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.

Abstract: Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.

Abstract: Publisher information, such as information about available advertising space, may be received from publishers. Advertisers may provide requests associated with a print ad and receive a list of publishers with available print ad space. The list of publishers may include at least one publisher having a specified relationship with the advertiser. The advertiser may provide an offer for placing the print ad in a publication of one or more publishers on the list and may be inhibited from placing an offer for the print ad with publishers having a specified relationship with the advertiser.

Abstract: The disclosure includes a system and method for providing feedback to an offer for advertising space. In some implementations, a method includes receiving an offer for advertising space associated with a print media. The print media is associated with a publisher. A likelihood that the offer will be accepted by the publisher is automatically determine in response to at least the request. The likelihood of acceptance is transmitted for display through a Web page.

Abstract: Among other things, receiving a description of an amount of resources from an initiating party; receiving a set of proposals from the initiating party, each proposal having a cost that is less than or equal to the amount of resources, the set having a total cost that is greater than the amount of resources; displaying a selected proposal from the set of proposals to a target party; receiving an acceptance of the selected proposal from the target party; and reducing the amount of resources by an amount equal to the cost of the selected proposal. Also, identifying a budget, identifying a group of proposals, each proposal having a cost and an associated target party; routing a proposal in the group to the proposal's associated target party; in response to an acceptance of the proposal, reducing the budget by an amount equal to the cost of the proposal.

Abstract: Realizing revenue from publication-based advertisement placement. Publisher's request advertisements for unallocated ad space in their publications through an advertiser portal interface. The advertising portal interface includes a database of advertiser information. An ad copy is created containing the advertiser information selected by the publisher. The ad copy contains a URL of a website on the portal created for the publisher containing electronic versions of the selected advertisements. The website also contains click-through links to each of the represented online retailers thereby enabling realization of advertising revenue for both the publisher and portal for click-through referrals to advertiser websites.

Abstract: Strategies are described for detecting events that match pre-established criteria based on a consumer profile, formulating picture-in-picture (PIP) alerts based on the matching events, and providing the PIP alerts to the consumer's output device. The output device can present plural PIP alerts, either by presenting multiple PIP alerts at the same time, or by sequencing through the multiple PIP alerts within a single PIP pane. The consumer can navigate among the PIP alerts to activate a desired PIP alert, prompting the presentation of supplemental information regarding the PIP alert, such as a video stream associated with the PIP alert or additional textual information associated with the PIP alert.