Abstract: A computer implemented method, apparatus, system, and computer program product for recommending item attributes. A computer system determines the item attributes in an item profile for an item offered by a seller on an item transaction platform. The computer system identifies interactions between the seller and a potential buyer regarding the item. The computer system determines a set of missing item attributes from the item profile based on the interactions between the seller and the potential buyer. The computer system recommends a set of actions for the set of missing item attributes identified to a seller of the item in a recommendation. The computer system performs a set of actions in the recommendation using the set of missing item attributes in response to a user input from the seller responding to the recommendation.