Abstract: The embodiments herein provide a system and method for engaging a plurality of customers to a plurality of businesses using a single platform. The system includes a plurality of computing devices, an application server, a plurality of business units, and a communication network. The customer initiates the request utilizing an application on the computing device to connect to the application server. The application server receives the engagement request from the computing device and routes the request to the concerned businesses. The engagement is initiated using a plurality of ways, including but not limited to scanning or sensing technologies and the like. The system creates an exclusive bi-directional communication between businesses and customers for feedback, assistance and complete surveys instantly while the customers are using goods and services from the businesses. The system provides a unified incentive program to the customers to interact with the businesses.