Abstract: A system for improving effectiveness of Internet marketing contains a memory and a processor configured by the memory to perform the steps of: assuming that all entities within a beginning entity list are from a first social product market network; determining information about at least one entity of the beginning entity list that can be tracked on the Internet by following a footprint of the at least one entity; running a qualification process on each new entity, attribute, and/or link discovered during following of the footprint of the at least one entity of the beginning entity list to validate relevance of the new entity, attribute, and/or link discovered to the product market network of the beginning entity list; storing entities, attributes, and/or links determined to be relevant during the step of running a qualification process; determining information about the new entity by tracking the information on the Internet and following a footprint of the new entity; and running a qualification process on ea