Patents by Inventor Sohan Mazumdar

Sohan Mazumdar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods for calculating advertisement effectiveness
    Patent number: 9818129
    Abstract: One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: November 14, 2017
    Assignee: FACEBOOK, INC.
    Inventors: Abheek Anand, Neville Bowers, Ram Vaidyantathan, Sohan Mazumdar, Ted Zagat, Kelly Winters
  • METHODS FOR CALCULATING ADVERTISEMENT EFFECTIVENESS
    Publication number: 20140278896
    Abstract: One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.
    Type: Application
    Filed: March 15, 2013
    Publication date: September 18, 2014
    Applicant: FACEBOOK, INC.
    Inventors: Abheek Anand, Neville Bowers, Ram Vaidyantathan, Sohan Mazumdar, Ted Zagat, Kelly Winters