Abstract: There is provided a system and method for user interfaces to navigate online shopping circulars. There is provided a method comprising retrieving circular data, presenting the circular data arranged by sorting parameters, receiving a request to obtain a product, and initiating a transaction for the requested product with a retailer. The sorting parameters may include parameters such as retailer bids for enhanced visibility, thereby providing increased monetization opportunities. The sorting parameters may also include flexible preset or user defined filtering options, allowing users to enjoy an engaging and streamlined shopping experience. The online shopping circulars may be implemented as a module for online media content, such as a news site or an entertainment portal.