Abstract: The present invention extends to methods, systems, and computer program products for processing gift cards. Some embodiments permit a user to aggregate value from a plurality of merchant specific gift cards onto a universal gift card useable at a variety of merchants. Embodiments also facilitate ignoring and/or adding restrictions from merchant specific gift cards when values are aggregated. Unused balances from universal card accounts can be transferred to an interest bearing account for the benefit of a universal card management system. In other separate embodiments, characteristics of a plurality of other types of cards, such as, rewards cards, are aggregated under a user card account.