Abstract: Embodiments of the present invention are directed to a system for assisting creation of messages by providing selectable templates. The system includes an application configured to provide a form which receives information. The form is configured based on a template, such as a default template or an alternate template. A user is able to switch between templates any time during the process of completing the form. The templates share one or more common fields. The application is configured to persist user data associated with at least one of the one or more common fields. The application is also configured to refresh/update the form with relevant fields and editable content associated with a template, and any persisted user data upon selection of that template. In some embodiments, the alternate templates include templates based on posts previously completed by the user and/or canned templates which are category-specific.