Abstract: A liquid crystal display for automatically adjusting brightness of interference image displayed at ECB sub pixels of quad type cells of a liquid crystal display panel in accordance with brightness of a background screen is disclosed. The liquid crystal display includes first to n-th look-up tables each holding a mapping of one first to n-th mappings of ECB brightness data to cell location information for the quad cells of the liquid crystal display panel; an image processor that calculates a brightness data distribution of an image; a viewing angle controller that selects one of the first to the n-th look-up tables depending on the calculated brightness data distribution; and a data aligner that combines the selected ECB brightness data with the input RGB data, and then aligns the combined RGB data and ECB brightness data for display in accordance with a quad cell structure.

Abstract: A display device includes a plurality of pixel cells divided into at least a first pixel cell group and a second pixel cell group; a first data line electrically connected to the pixel cells in the first pixel cell group, and a second data line electrically connected to the pixel cells in the second pixel cell group; and a gate driver driving at least one of the pixel cells in the first pixel cell group concurrently with at least one of the pixel cells in the second pixel cell group.