Abstract: A method for displaying content of a mobility by identification of a riding target, performed by a display device provided in the mobility is provided. The method may comprise determining whether the mobility dispatched according to a call request of a user has entered within a critical distance with respect to a location specified by the user and displaying content related to a riding target on a screen of the display device when the riding target registered by the user is identified using an image sensor mounted on the mobility, when it is determined that the mobility has entered within the critical distance, wherein the riding target and the user are different.

Abstract: According to an embodiment, a display device mounted inside a vehicle includes a first communication unit configured to be connected to a camera and receive an image of an outside of the vehicle captured by the camera; a location information acquiring unit configured to acquire location information of the vehicle; a control unit configured to determine a destination of the vehicle and control a display time point of the image received through the first communication unit on the basis of the destination of the vehicle and the acquired location information; and a display unit configured to display the image captured by the camera according to a control signal of the control unit.