Patents by Inventor Sophia Dorothy SULLIVAN

Sophia Dorothy SULLIVAN has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system to account for timing and quantity purchased in attribution models in advertising
    Patent number: 10984439
    Abstract: Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.
    Type: Grant
    Filed: August 23, 2017
    Date of Patent: April 20, 2021
    Assignee: STARCOM MEDIAVEST GROUP
    Inventors: Christopher Michael Strong, Sophia Dorothy Sullivan
  • Method and system to account for price variation in attribution models in advertising
    Patent number: 10497018
    Abstract: Within the field of advertising, attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven solution that enables attribution to take into account the effect of price variation, using a number of approaches. Specifically, accounting for price variation enables a more accurate assessment of the impact of paid media.
    Type: Grant
    Filed: January 9, 2017
    Date of Patent: December 3, 2019
    Assignee: STARCOM MEDIAVEST GROUP
    Inventors: Sophia Dorothy Sullivan, Christopher Michael Strong
  • Method and System to Account for Timing and Quantity Purchased in Attribution Models in Advertising
    Publication number: 20190066149
    Abstract: Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.
    Type: Application
    Filed: August 23, 2017
    Publication date: February 28, 2019
    Applicant: STARCOM MEDIAVEST GROUP
    Inventors: Christopher Michael STRONG, Sophia Dorothy SULLIVAN