Abstract: A method and system for displaying comments associated with a query. The method includes receiving the query provided by a user, retrieving a set of comment clusters from a comment cluster database, selecting engaging comments from each comment cluster included in the set of comment clusters, aggregating the engaging comments that are obtained from each comment cluster, identifying a plurality of independent comments included in a list of aggregated comments and displaying a list of engaging comments to the user. The system includes an electronic device, a communication interface and a memory. The system also includes a processor to receive the query, retrieve a set of comment clusters, select engaging comments from each comment cluster, aggregate the engaging comments, identify a plurality of independent comments and display a list of engaging comments to the user.

Abstract: A method and system for displaying comments associated with a query. The method includes receiving the query provided by a user, retrieving a set of comment clusters from a comment cluster database, selecting engaging comments from each comment cluster included in the set of comment clusters, aggregating the engaging comments that are obtained from each comment cluster, identifying a plurality of independent comments included in a list of aggregated comments and displaying a list of engaging comments to the user. The system includes an electronic device, a communication interface and a memory. The system also includes a processor to receive the query, retrieve a set of comment clusters, select engaging comments from each comment cluster, aggregate the engaging comments, identify a plurality of independent comments and display a list of engaging comments to the user.

Abstract: The present invention provides methods and systems for use in association with an online advertising auction. Advertiser bid information may be obtained, including a maximum amount per impression and a target click through rate (“CTR”). Following serving, if a delivered CTR is equal to or greater than the target CTR, then pricing per impression is at the maximum amount. If, however, the delivered CTR is less than the target CTR, then pricing per impression is at an amount equal to the maximum amount per impression multiplied by the ratio of the delivered CTR to the target CTR.