Abstract: The present invention discloses a load-bearing interactive pole video display system. This device allows for graphical video content to be displayed on the surface of a load-bearing pole-shaped structure that may be used in applications such as, but not limited to, railings, beams and dance poles. The core components of the invention are load-bearing internal structure, LED display, light transmissive covering, modular end fittings, power source, sensing and control electronics, which, generally speaking, are configured as follows: the LEDs are mounted to the internal load-bearing structure contained within the external light transmissive tube. Located at one or both ends of the railing are modular end fittings, which allow for connecting power, data and mechanical attachment of the pole or railing to support structures such as permanent or impermanent infrastructure or other modular installations.