Abstract: An applicator configured to allow a user to apply liquids to hard-to-reach areas of the user's body, such as the back. The applicator includes an elongated rectangular body of flexible material with looped ends made with a full-width of the body. The body is configured to receive and support the liquid as the user applies the liquid to their back. The looped ends are configured to allow the user to easily maneuver the applicator while keeping the body taught during application. The user inserts a finger in an opening through each end and pulls the ends in an opposite direction to span the applicator's full elongated length and width. This allows the applicator to reach remote areas of the body while allowing the user to easily apply even pressure along the full width of the liquid soaked applicator to evenly and accurately apply the liquid to a chosen body location.