Abstract: A new approach is proposed that contemplates systems and methods to combine highly targeted and customized content items with algorithmic filmmaking techniques to create a film-quality, personalized multimedia experience (MME)/movie for a user. First, a rich content database is created and embellished with meaningful, accurate, and properly organized multimedia content items tagged with meta-information. Second, a software agent interacts with the user to create, learn, and exploit the user's context to determine which content items need to be retrieved and how they should be customized in order to create a script of content to meet the user's current need. Finally, retrieved and/or customized multimedia content items such as text, images, or video clips are utilized to create a script of movie-like content using automatic filmmaking techniques such as audio synchronization, image control and manipulation, and appropriately customized dialog and content.