Abstract: Systems and methods for scoring potential actions are disclosed. An example method may be performed by one or more processors of a system and include training a machine learning model based at least in part on a sequential database and retention data, identifying an action subsequence executed by a user, generating, for each of a plurality of potential actions, using the machine learning model, a first value indicating a probability that the user will execute the potential action immediately after executing the action subsequence, a second value indicating a probability that the user will continue to use the system if the user executes the potential action immediately after executing the action subsequence, and a confidence score indicating a likelihood that recommending the potential action to the user will result in the user continuing to use the system, the confidence score generated based on the first value and the second value.

Abstract: Systems and methods for scoring potential actions are disclosed. An example method may be performed by one or more processors of a system and include training a machine learning model based at least in part on a sequential database and retention data, identifying an action subsequence executed by a user, generating, for each of a plurality of potential actions, using the machine learning model, a first value indicating a probability that the user will execute the potential action immediately after executing the action subsequence, a second value indicating a probability that the user will continue to use the system if the user executes the potential action immediately after executing the action subsequence, and a confidence score indicating a likelihood that recommending the potential action to the user will result in the user continuing to use the system, the confidence score generated based on the first value and the second value.