Patents by Inventor Sreedhar Rochan

Sreedhar Rochan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for tracking user interactions and navigation during rich media presentations
    Patent number: 8255512
    Abstract: A multi-media information system enables tracking of user interactions to media presentations. A content creation phase enables a creator to specify presentation events or user interactions that can be tracked. A token(s) is introduced into the content by the creator to represent each piece of information to be tracked. A deployment delivery phase delivers the presentation to a web page for a user experience phase and interaction. Trackable information is communicated by the user to the tracking server at different instances of time. Each pre-authored trackable information can be flagged to be “real-time” or otherwise at the granularity of the token or at the granularity of each trackable context. When trackable information is not “real-time”, the information is put into one of several information clusters of different priority. When each cluster achieves a critical mass, the cluster moves to a ready state for transmission to the tracking server.
    Type: Grant
    Filed: March 19, 2003
    Date of Patent: August 28, 2012
    Assignee: International Business Machines Corporation
    Inventors: Sih-Pin Subrina Chang, Shu-Chen Jeane S. Chen, Keeranoor G. Kumar, James S. Lipscomb, Jai Menon, Sreedhar Rochan, Arun Ramchandra, Liang-Jie Zhang
  • System and method for tracking user interactions and navigation during rich media presentations
    Publication number: 20040006592
    Abstract: A multi-media information system enables tracking of user interactions to media presentations. A content creation phase enables a creator to specify presentation events or user interactions that can be tracked. A token(s) is introduced into the content by the creator to represent each piece of information to be tracked. A deployment delivery phase delivers the presentation to a web page for a user experience phase and interaction. Trackable information is communicated by the user to the tracking server at different instances of time. Each pre-authored trackable information can be flagged to be “real-time” or otherwise at the granularity of the token or at the granularity of each trackable context. When trackable information is not “real-time”, the information is put into one of several information clusters of different priority. When each cluster achieves a critical mass, the cluster moves to a ready state for transmission to the tracking server.
    Type: Application
    Filed: March 19, 2003
    Publication date: January 8, 2004
    Applicant: International Business Machines Corporation
    Inventors: Sih-Pin Subrina Chang, Shu-Chen Jeane S. Chen, Keeranoor G. Kumar, James S. Lipscomb, Jai Menon, Sreedhar Rochan, Arun Ramchandra, Liang-Jie Zhang