Abstract: A system and method for real-time curated category and social media advertising is presented. A system can include a modulator module, a syncer module, a ranking module, a database interface, and a sharing module. The syncer is configured to monitor the modulator module to ensure that new custom-curated shelves or collections are accounted for. The ranking module is configured to track the ranking of each product in a shelf such that the products are listed according to rankings. The database interface allows the system to display relevant information regarding each item in a shelf. The sharing module is configured to interface with social media services to promote shelves. Other embodiments are also disclosed herein.