Patents by Inventor Sreeram Krishnan

Sreeram Krishnan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for optimizing search result listings
    Patent number: 8341017
    Abstract: A method, system, and computer-accessible medium are provided for optimizing search result listings in a search engine user interface. The system and method provide an automated way of promoting and demoting the placement of a search result listing between more or less desirable locations, based on the listing's performance in a given placement. Promoting and demoting placements is based on a threshold performance for the listing against which the actual performance of a listing is measured. The threshold performance may be advantageously varied to accommodate different revenue and relevance goals for a particular search engine or portion of the search engine's market.
    Type: Grant
    Filed: March 22, 2004
    Date of Patent: December 25, 2012
    Assignee: Microsoft Corporation
    Inventors: Christopher D. Payne, Eric B. Watson, Sally K. Salas, Sreeram Krishnan
  • System and method for optimizing search result listings
    Publication number: 20050154718
    Abstract: A method, system, and computer-accessible medium are provided for optimizing search result listings in a search engine user interface. The system and method provide an automated way of promoting and demoting the placement of a search result listing between more or less desirable locations, based on the listing's performance in a given placement. Promoting and demoting placements is based on a threshold performance for the listing against which the actual performance of a listing is measured. The threshold performance may be advantageously varied to accommodate different revenue and relevance goals for a particular search engine or portion of the search engine's market.
    Type: Application
    Filed: March 22, 2004
    Publication date: July 14, 2005
    Inventors: Christopher Payne, Eric Watson, Sally Salas, Sreeram Krishnan