Abstract: Techniques for automatically claiming switches of a tenant computer network by a remote, cloud-based network controller. A first seed switch is manually claimed by a user by implementing the remote, cloud-based network controller. After claiming the seed switch a set of switches immediately connected with the seed switch are identified by Device Connector logic in the seed switch and immediately connected switches. Switches directly connected to those switches are then identified using Device Connector logic of the switches. This process is performed iteratively by identifying immediately connected switches until all of the switches are identified. All or a subset of the identified switches can then be claimed by the remote, cloud-based controller based on a response from the tenant network user.

Abstract: In a method for communicating information about a service or product, a record can be retrieved from a database storing records of communications related to a second entity. The record can include information related to an identity of a first entity. The first entity can be defined, at a processor and based upon content of the record, as a member of a set designated to be sent the information about the product or service. The first entity can have previously engaged in a first communication related to the second entity. The second entity can be associated with the product or service. A second communication, which can include the information related to the identity of the first identity, can be sent from the processor to an advertising platform. A third communication, which can include the information about the product or service, can be sent from the processor to the advertising platform.