Abstract: The present invention relates to a method for customizing formulations of a consumer chemical product, comprising the steps of: receiving a selection of navigation item, each of the navigation items directed at a strategy for customizing formulations of the consumer chemical product; receiving one or more inputs specifying characteristic information on the desired consumer chemical product and/or on the relevant personal features of the targeted consumers, and receiving one or more inputs for selecting the feedback on the existing consumer chemical products from the consumers or the markets, all the inputs being prepared under the selected navigation item; retrieving, from a first product database including product information of the existing consumer chemical products and preferences of consumers and market for the existing consumer chemical products, sub-items of the selected navigation item that meet the requirements as to the characteristic information; ranking the retrieved sub-items of the selected navi