Abstract: A method of generating intelligent advertisements starts by receiving an advertisement (“ad”), a viewability criteria associated with the ad and a payment criteria associated with the ad. An intelligent component is then defined and generated based on the type of ad, the ad viewability criteria, and the ad completion criteria for payment (payment criteria). The intelligent component is then incorporated into the ad itself, to generate an intelligent ad. The intelligent component includes instructions that when executed on a web page, causes the instantiation of an intelligence associated with the ad, on the web page that enable registration of an impression of the intelligent ad only when the viewability criteria and the payment criteria are met. Other embodiments are also described.

Abstract: A method and system are provided for displaying on internet connected display-devices large advertisements having multiple sequential creatives belonging to an advertisement campaign. Examples of internet connected display-devices include; wireless enabled smart-phones; internet enabled phablets and tablets; personal-computer; laptops; note-books and smart-TVs. Since one or more of these devices can be owned by a single user and used at different times, the ads can be displayed only during the period when a particular device is switched on and content is being viewed on that particular device by a user. This makes tracking of creatives of large-advertisements belonging to a brand and a campaign requiring sequential viewing on a specific ICDD difficult. Thus a method is provided using the processing power and storage capability of the ICDD, with an installed micro-splicer, for sequencing of creatives and monitoring of the display for completion.