Patents by Inventor Srinivas Junnuru

Srinivas Junnuru has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10373242
    Abstract: In general, network traffic-based electronic commerce (e-commerce) techniques are described. The techniques may potentially prevent website crashes caused by traffic spikes. An example method includes determining, by a computing device, a level of network traffic associated with accessing a website that provides one or more e-commerce capabilities, and comparing the level of network traffic against a threshold traffic level. The method further includes, responsive to determining that the level of network traffic exceeds the threshold traffic level, determining whether a purchase request received via the website identifies a limited time offer (LTO) that is currently available via the website, and when the purchase request identifies the LTO, denying the purchase request with respect to the LTO at an add-to-cart stage.
    Type: Grant
    Filed: November 17, 2017
    Date of Patent: August 6, 2019
    Assignee: Target Brands, Inc.
    Inventors: Srikanth Garnepudi, Srinivas Junnuru, LeAnn Lorbiecki, Hemant, Kamran Makki, Joel Seeger
  • Publication number: 20180075519
    Abstract: In general, network traffic-based electronic commerce (e-commerce) techniques are described. The techniques may potentially prevent website crashes caused by traffic spikes. An example method includes determining, by a computing device, a level of network traffic associated with accessing a website that provides one or more e-commerce capabilities, and comparing the level of network traffic against a threshold traffic level. The method further includes, responsive to determining that the level of network traffic exceeds the threshold traffic level, determining whether a purchase request received via the website identifies a limited time offer (LTO) that is currently available via the website, and when the purchase request identifies the LTO, denying the purchase request with respect to the LTO at an add-to-cart stage.
    Type: Application
    Filed: November 17, 2017
    Publication date: March 15, 2018
    Inventors: Srikanth Garnepudi, Srinivas Junnuru, LeAnn Lorbiecki, Hemant, Kamran Makki, Joel Seeger
  • Patent number: 9875500
    Abstract: In general, network traffic-based electronic commerce (e-commerce) techniques are described. The techniques may potentially prevent website crashes caused by traffic spikes. An example method includes determining, by a computing device, a level of network traffic associated with accessing a website that provides one or more e-commerce capabilities, and comparing the level of network traffic against a threshold traffic level. The method further includes, responsive to determining that the level of network traffic exceeds the threshold traffic level, determining whether a purchase request received via the website identifies a limited time offer (LTO) that is currently available via the website, and when the purchase request identifies the LTO, denying the purchase request with respect to the LTO at an add-to-cart stage.
    Type: Grant
    Filed: September 20, 2013
    Date of Patent: January 23, 2018
    Assignee: Target Brands, Inc.
    Inventors: Srikanth Garnepudi, Srinivas Junnuru, LeAnn Lorbiecki, Hemant, Kamran Makki, Joel Seeger
  • Patent number: 9064280
    Abstract: In one example, a method includes transitioning, by a server system, from a full checkout procedure of a website to a reduced functionality checkout procedure of the website. The full checkout procedure includes calculations corresponding to a set of parameters associated with an electronic commerce transaction. The reduced functionality checkout procedure includes calculations corresponding to a subset of the parameters associated with the electronic commerce transaction. The method further includes receiving, by the server system and from a client device, a request to complete the electronic commerce transaction via the website, and in response to receiving the request to complete the electronic commerce transaction, executing, by the server system, the reduced functionality checkout procedure.
    Type: Grant
    Filed: September 20, 2013
    Date of Patent: June 23, 2015
    Assignee: Target Brands, Inc.
    Inventors: LeAnn Lorbiecki, Srinivas Junnuru
  • Publication number: 20150088695
    Abstract: In one example, a method includes transitioning, by a server system, from a full checkout procedure of a website to a reduced functionality checkout procedure of the website. The full checkout procedure includes calculations corresponding to a set of parameters associated with an electronic commerce transaction. The reduced functionality checkout procedure includes calculations corresponding to a subset of the parameters associated with the electronic commerce transaction. The method further includes receiving, by the server system and from a client device, a request to complete the electronic commerce transaction via the website, and in response to receiving the request to complete the electronic commerce transaction, executing, by the server system, the reduced functionality checkout procedure.
    Type: Application
    Filed: September 20, 2013
    Publication date: March 26, 2015
    Applicant: Target Brands, Inc.
    Inventors: LeAnn Lorbiecki, Srinivas Junnuru
  • Publication number: 20150088697
    Abstract: In general, network traffic-based electronic commerce (e-commerce) techniques are described. The techniques may potentially prevent website crashes caused by traffic spikes. An example method includes determining, by a computing device, a level of network traffic associated with accessing a website that provides one or more e-commerce capabilities, and comparing the level of network traffic against a threshold traffic level. The method further includes, responsive to determining that the level of network traffic exceeds the threshold traffic level, determining whether a purchase request received via the website identifies a limited time offer (LTO) that is currently available via the website, and when the purchase request identifies the LTO, denying the purchase request with respect to the LTO at an add-to-cart stage.
    Type: Application
    Filed: September 20, 2013
    Publication date: March 26, 2015
    Inventors: Srikanth Garnepudi, Srinivas Junnuru, LeAnn Lorbiecki, Hemant, Kamran Makki, Joel Seeger