Abstract: A method and apparatus are provided for collecting information about targeted behavior on the Internet. In one example, the method includes sending an offer to participate in a tracking program to a user computer, receiving an acceptance of the offer to participate from the user computer, sending a software code device to the user computer, receiving targeted behavior information from the software code device located on the user computer, and sending payment for the targeted behavior information to the user computer.

Abstract: A method and system are provided for creating and displaying a universal ad over multiple different platforms. In one example, the method includes creating a universal ad by generating a superset ad, identifying different parts of the superset ad as separate components, matching the separate components to their respective media, attaching tags to each separate component, and converting the superset ad to a universal ad.