Patents by Inventor Srinivas Reddy Punur

Srinivas Reddy Punur has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Selection and/or modification of a portion of online content based on an emotional state of a user
    Patent number: 10380647
    Abstract: Techniques are described herein for, among other things, selecting and/or modifying a portion of online content based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. A portion or portions of online content are selected and/or modified for provision to the user based on the user's emotional state. A portion of online content may be modified in any of a variety of ways. For example, a color that is included in a portion of online content may be replaced with a different color. In another example, a color filter may be applied to the portion of online content. In yet another example, visual attribute(s) of the portion of online content may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.
    Type: Grant
    Filed: October 28, 2016
    Date of Patent: August 13, 2019
    Assignee: Excalibur IP, LLC
    Inventors: Varun Kumar, Srinivas Reddy Punur
  • SELECTION AND/OR MODIFICATION OF A PORTION OF ONLINE CONTENT BASED ON AN EMOTIONAL STATE OF A USER
    Publication number: 20170046746
    Abstract: Techniques are described herein for, among other things, selecting and/or modifying a portion of online content based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. A portion or portions of online content are selected and/or modified for provision to the user based on the user's emotional state. A portion of online content may be modified in any of a variety of ways. For example, a color that is included in a portion of online content may be replaced with a different color. In another example, a color filter may be applied to the portion of online content. In yet another example, visual attribute(s) of the portion of online content may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.
    Type: Application
    Filed: October 28, 2016
    Publication date: February 16, 2017
    Applicant: Excalibur IP, LLC
    Inventors: Varun Kumar, Srinivas Reddy Punur
  • Selection and/or modification of an ad based on an emotional state of a user
    Patent number: 9514481
    Abstract: Techniques are described herein for, among other things, selecting and/or modifying an ad based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. Advertisement(s) are selected and/or modified for provision to the user based on the user's emotional state. An advertisement may be modified in any of a variety of ways. For example, a color that is included in an advertisement may be replaced with a different color. In another example, a color filter may be applied to the advertisement. In yet another example, visual attribute(s) of the advertisement may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.
    Type: Grant
    Filed: December 20, 2010
    Date of Patent: December 6, 2016
    Assignee: EXCALIBUR IP, LLC
    Inventors: Varun Kumar, Srinivas Reddy Punur
  • SELECTION AND/OR MODIFICATION OF AN AD BASED ON AN EMOTIONAL STATE OF A USER
    Publication number: 20120158504
    Abstract: Techniques are described herein for, among other things, selecting and/or modifying an ad based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. Advertisement(s) are selected and/or modified for provision to the user based on the user's emotional state. An advertisement may be modified in any of a variety of ways. For example, a color that is included in an advertisement may be replaced with a different color. In another example, a color filter may be applied to the advertisement. In yet another example, visual attribute(s) of the advertisement may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.
    Type: Application
    Filed: December 20, 2010
    Publication date: June 21, 2012
    Applicant: Yahoo! Inc.
    Inventors: Varun Kumar, Srinivas Reddy Punur