Abstract: The disclosed embodiments illustrate methods and systems for identifying one or more target users, of a first content, from a social network. The disclosed method includes generating a graph comprising one or more nodes, representative of one or more users of the social network, and one or more edges connecting the one or more nodes. Thereafter, a first set of nodes is selected from the one or more nodes based on at least a first score and/or a second score. Finally, a third set of nodes is selected from the first set of nodes based on at least a polarity score associated with a second set of nodes, determined based on at least a first weight and a second weight, connected to each node in the first set of nodes, wherein the third set of nodes represents the one or more target users.