Patents by Inventor Srinivasa Ogireddy

Srinivasa Ogireddy has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20190279274
    Abstract: Recommendations for purchase are made based on customer behavior across multiple sessions. Correlations used for recommendations include: buy-to-buy (cross-session), view-to-view (same-session), view-to-buy (same-session), and abandon-to-buy (same-session) actions. A preview display allows a merchant to adjust recommendation algorithm weightings to achieve a desired result. A closed-loop system is provided with real-time feedback. The recommendations can be based on various segments of other users, including users of the same search engine.
    Type: Application
    Filed: May 24, 2019
    Publication date: September 12, 2019
    Inventors: Charles McGonigal, Russell Salsbury, Saritha Guntumadugu, Mike Niemann, Hemanth Puttaswamy, Srinivasa Ogireddy
  • Patent number: 10304113
    Abstract: Recommendations for purchase are made based on customer behavior across multiple sessions. Correlations used for recommendations include: buy-to-buy (cross-session), view-to-view (same-session), view-to-buy (same-session), and abandon-to-buy (same-session) actions. A preview display allows a merchant to adjust recommendation algorithm weightings to achieve a desired result. A closed-loop system is provided with real-time feedback. The recommendations can be based on various segments of other users, including users of the same search engine.
    Type: Grant
    Filed: November 10, 2009
    Date of Patent: May 28, 2019
    Assignee: International Business Machines Corporation
    Inventors: Charles McGonigal, Russell Salsbury, Saritha Guntumadugu, Mike Niemann, Hemanth Puttaswamy, Srinivasa Ogireddy
  • Patent number: 8768943
    Abstract: A process for tracking a consumer's behavior based on his or her entries into a number of cybernetic device sources such as personal computers, automated goods and services dispensing kiosks, automated teller machines and cell phones does not depend exclusively upon the presence of cookies implanted into such devices by vendors or upon a consumer's having provided a positive identification form. The process uses a pairing algorithm to comb elements of information from the source device visitation records in search of one or more common characteristics that can be presumptively attributed to a single consumer. Characteristics such as source device identifiers, phone numbers, street addresses or email addresses are each weighted by a weighting factor that is used to identify the consumer and attribute the visitation record and its associated activity to that consumer at a calculated confidence level. The attributed information can analyzed to track that consumer's behavior.
    Type: Grant
    Filed: September 1, 2010
    Date of Patent: July 1, 2014
    Assignee: International Business Machines Corporation
    Inventors: Hemanth Puttaswamy, Travis Woodruff, Srinivasa Ogireddy, Nipun Batra, Steve Howard
  • Publication number: 20120054213
    Abstract: A process for tracking a consumer's behavior based on his or her entries into a number of cybernetic device sources such as personal computers, automated goods and services dispensing kiosks, automated teller machines and cell phones does not depend exclusively upon the presence of cookies implanted into such devices by vendors or upon a consumer's having provided a positive identification form. The process uses a pairing algorithm to comb elements of information from the source device visitation records in search of one or more common characteristics that can be presumptively attributed to a single consumer. Characteristics such as source device identifiers, phone numbers, street addresses or email addresses are each weighted by a weighting factor that is used to identify the consumer and attribute the visitation record and its associated activity to that consumer at a calculated confidence level. The attributed information can analyzed to track that consumer's behavior.
    Type: Application
    Filed: September 1, 2010
    Publication date: March 1, 2012
    Inventors: Hemanth Puttaswamy, Travis Woodruff, Srinivasa Ogireddy, Nipun Batra, Steve Howard
  • Publication number: 20100121777
    Abstract: Recommendations for purchase are made based on customer behavior across multiple sessions. Correlations used for recommendations include: buy-to-buy (cross-session), view-to-view (same-session), view-to-buy (same-session), and abandon-to-buy (same-session) actions. A preview display allows a merchant to adjust recommendation algorithm weightings to achieve a desired result. A closed-loop system is provided with real-time feedback. The recommendations can be based on various segments of other users, including users of the same search engine.
    Type: Application
    Filed: November 10, 2009
    Publication date: May 13, 2010
    Applicant: Coremetrics, Inc.
    Inventors: Charles McGonigal, Russell Salsbury, Saritha Guntumadugu, Mike Niemann, Hemanth Puttaswamy, Srinivasa Ogireddy
  • Patent number: 7636677
    Abstract: Recommendations for purchase are made based on customer behavior across multiple sessions. Correlations used for recommendations include: buy-to-buy (cross-session), view-to-view (same-session), view-to-buy (same-session), and abandon-to-buy (same-session) actions. A preview display allows a merchant to adjust recommendation algorithm weightings to achieve a desired result. A closed-loop system is provided with real-time feedback. The recommendations can be based on various segments of other users, including users of the same search engine.
    Type: Grant
    Filed: May 14, 2007
    Date of Patent: December 22, 2009
    Assignee: Coremetrics, Inc.
    Inventors: Charles McGonigal, Russell Salsbury, Saritha Guntumadugu, Mike Niemann, Hemanth Puttaswamy, Srinivasa Ogireddy