Abstract: Described are a system, method, and computer program product for analyzing transaction activity clusters to generate travel paths and associated regions in proximity thereto. The method includes receiving transaction data representative of a plurality of transactions between at least one transaction account of an account holder and a plurality of merchants. The transaction data includes at least a geolocation for each transaction. The method also includes generating at least two clusters of transactions and determining at least one point within each cluster of transactions. The method further includes generating at least one route connecting each of the at least two clusters of transactions. The method further includes generating a bounded region including the at least one route and determining a set of merchants within the bounded region. The method further includes associating at least one merchant of the set of merchants with the at least one transaction account.