Abstract: A notification system and notification distribution method to distribute notification communications are provided. The notification system in one example includes a plurality of wireless communication devices (WCDs) configured to transfer a corresponding plurality of subscriber profiles and plurality of WCD locations to a notification distribution system, and the notification distribution system configured to receive the plurality of subscriber profiles and the plurality of WCD locations for the plurality of WCDs, receive a notification communication, with the notification communication including at least a notification type, a notification location, and a notification data, filter the plurality of WCDs by comparing the notification communication to the plurality of subscriber profiles and the plurality of WCD locations and select one or more WCDs to receive the notification communication, and multi-cast the notification communication to the one or more selected WCDs.