Abstract: Advertising systems, advertising devices, and methods for providing a targeted ad are described. An advertising system includes an advertising channel, one or more imaging devices that obtain image data containing images captured at or near an advertising channel, and a computing device. The computing device analyzes the image data to determine that one or more individuals are present at or near the advertising channel, determines that at least one individual of the one or more individuals present at or near the advertising channel are engaged with the advertising channel, and determines at least one of one or more demographic features of the at least one individual, and one or more psychographic features of the at least one individual. The advertising channel provides a targeted ad to the at least one individual based on at least one of the one or more demographic features of the at least one individual and the one or more psychographic features of the at least one individual.

Abstract: Advertising devices, systems, and methods of monitoring an effectiveness of an advertising campaign are disclosed. An advertising device includes one or more imaging devices, a processing device, and a storage medium. The storage medium includes programming instructions that, when executed, cause the processing device to receive image data from the one or more imaging devices. The image data includes information regarding one or more individuals located in a vicinity of an advertising channel. The storage medium further includes programming instructions that, when executed, cause the processing device to determine a total number of the individuals to generate reach data, determine a subset of the total number of individuals that corresponds to a number of engaged individuals that observe the advertising channel, determine a duration of engagement for each individual to generate engagement data, and transmit the reach data and the engagement data to a remote computing device.