Abstract: The present invention provides a system to create, promote, optimize, and manage virtual art fairs. The system comprises software modules used to manage implementation of the system in a manner that can rapidly scale to accommodate increasing numbers of users and data. An orchestrator module manages the overall operation of the modules. An administrative module manages registration, billing, and other administrative elements of the system. A jury module evaluates submissions. A cycling module ensures artistic content is fresh, limited, and non-repetitive. A correlation module extends connectivity from a brick and mortar art fair to the virtual art fair. A virtual exhibit module provides templates and tools to support the setup of a virtual tent that includes digital representations of the works of artists. A notification module notifies users of artists' rights and entitlements.