Abstract: A computer-based method for negotiating a price, including: storing, in at least one memory element of at least one computer, computer readable instructions; and, executing, using at least one processor for the at least one computer, the computer readable instructions to: generate a target price for a first item available for purchase at a first retail sales location for a business entity; generate a plurality of offers greater than the target price; and implement at least one iteration of a sequence including: transmitting a respective offer from the plurality of offers; receiving, from a first wireless communications device (WCD) in the first retail sales location, a respective counter-offer less than the respective offer; and transmitting, for receipt by the first WCD: a rejection of the respective counter-offer; an acceptance of the respective counter-offer; or a message that a negotiation for the first item is terminated.