Patents by Inventor Stacy R. Bennet

Stacy R. Bennet has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20090247139
    Abstract: A system is described for adapting online advertising campaigns to incorporate mobile advertising. The system may include a processor, a memory and an interface being operatively connected. The memory may store ad groups of an advertiser, and mobile advertisements. An ad group may include keywords and web advertisements. The interface may allow the advertiser to associate the ad groups with mobile carriers. The processor may identify the ad groups and may provide the interface to the advertiser. The processor may receive associations of ad groups and mobile carriers. The processor may create mobile advertisements based on the web advertisements and mobile carriers. The processor may associate the mobile advertisements and the mobile carriers with the ad groups. The processor may provide one of the mobile advertisements to a user when the user performs a mobile search for one of the keywords on a mobile device associated with the mobile carriers.
    Type: Application
    Filed: March 31, 2008
    Publication date: October 1, 2009
    Applicant: Yahoo! Inc.
    Inventors: Arvind Gupta, Ashutosh Tiwari, Gopalakrishnan Venkatraman, Dominic Cheung, Stacy R. Bennet, Douglas B. Koen