Abstract: A fishing bob and hook setting device comprising a bent wire member having a generally L-shape with vertical and horizontal sections, an eye at the junction of the two sections, and an eye at the free end of the horizontal section. The vertical section adjustably mounts a bouyant member having a flat drag surface at the top and a weight therebeneath. The fishing line is threaded through the eye at the junction of the vertical and horizontal sections of the wire and is secured to the eye at the free end of the horizontal section to depend therefrom with a hook thereon. A slight downward pull by a fish tips the device to its side where the drag surface engages the water and on the occurrence of further pulling action by the fish sets the hook. The bouyant member may be frictionally adjusted on the vertical section or, the section may be threaded for vertical adjustment of a buoyant member. The horizontal section or arm of the wire may also be bent for fine adjustment.