Abstract: Methods, apparatus, systems and articles of manufacture to determine click-through rates for advertisements are disclosed. The apparatus includes an application identifier to identify a first application associated with a first request received at a proxy server; a record searcher to search records in a data store within a first threshold of the first request to detect a second request; and a response detector to detect a response to the second request. The application identifier further to identify a parent advertiser based on content of the response to the second request. The record searcher is further to search the data store to identify records within a second threshold of the second request to determine if the second request is directed to the parent advertiser. The apparatus further includes a reporter to record a click-through event or a non-click-through event as a result of the searching.

Abstract: Methods, apparatus, systems and articles of manufacture to determine click-through rates for advertisements are disclosed. The apparatus includes an application identifier to identify a first application associated with a first request received at a proxy server; a record searcher to search records in a data store within a first threshold of the first request to detect a second request; and a response detector to detect a response to the second request. The application identifier further to identify a parent advertiser based on content of the response to the second request. The record searcher is further to search the data store to identify records within a second threshold of the second request to determine if the second request is directed to the parent advertiser. The apparatus further includes a reporter to record a click-through event or a non-click-through event as a result of the searching.

Abstract: An example method for classifying a service set identifier (SSID) as a vehicle SSID includes determining, by executing an instruction with a processor, that a first SSID detected by a mobile device satisfies a detection threshold, determining, by executing an instruction with the processor, that a counter of non-vehicle SSIDs different from the first SSID satisfies a quantity threshold, the counter to increment when an SSID of the non-vehicle SSIDs satisfies a time threshold, and the non-vehicle SSIDs detected while detecting the first SSID, and classifying, based on the first SSID satisfying the detection threshold and the counter of non-vehicle SSIDs satisfying the quantity threshold, the first SSID as the vehicle SSID.

Abstract: An example method for classifying a service set identifier (SSID) as a vehicle SSID includes determining, by executing an instruction with a processor, that a first SSID detected by a mobile device satisfies a detection threshold, determining, by executing an instruction with the processor, that a counter of non-vehicle SSIDs different from the first SSID satisfies a quantity threshold, the counter to increment when an SSID of the non-vehicle SSIDs satisfies a time threshold, and the non-vehicle SSIDs detected while detecting the first SSID, and classifying, based on the first SSID satisfying the detection threshold and the counter of non-vehicle SSIDs satisfying the quantity threshold, the first SSID as the vehicle SSID.

Abstract: An example method for classifying a service set identifier (SSID) as a vehicle SSID includes storing in memory a record of a first message from a mobile device, the first message corresponding to a first SSID detected by the mobile device, determining that the first SSID detected by the mobile device meets a detection threshold, determining that, while detecting the first SSID, a quantity of detected SSIDs different from the first SSID meets a quantity threshold, and classifying the first SSID as the vehicle SSID.

Abstract: An example method for classifying a service set identifier (SSID) as a vehicle SSID includes storing in memory a record of a first message from a mobile device, the first message corresponding to a first SSID detected by the mobile device, determining that the first SSID detected by the mobile device meets a detection threshold, determining that, while detecting the first SSID, a quantity of detected SSIDs different from the first SSID meets a quantity threshold, and classifying the first SSID as the vehicle SSID.

Abstract: Methods, apparatus, systems and articles of manufacture to determine click-through rates for advertisements are disclosed. The apparatus includes an application identifier to identify a first application associated with a first request received at a proxy server; a record searcher to search records in a data store within a first threshold of the first request to detect a second request; and a response detector to detect a response to the second request. The application identifier further to identify a parent advertiser based on content of the response to the second request. The record searcher is further to search the data store to identify records within a second threshold of the second request to determine if the second request is directed to the parent advertiser. The apparatus further includes a reporter to record a click-through event or a non-click-through event as a result of the searching.

Abstract: An example apparatus includes an impression logger to store mobile device impressions, the mobile device impressions corresponding to usage of a mobile device application to access first media; a classifier to determine whether a first number of detections of a first service set identifier (SSID) during a first time period satisfies a detection threshold, determine whether a second SSID was detected for a second time period that satisfies a time threshold, increment a counter when the detection threshold and the time threshold are satisfied, classify the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; a logic circuit to, when the first SSID is a vehicle SSID, determine that at least one of the mobile device impressions occurred while the mobile device was in a vehicle.

Abstract: An example apparatus includes an impression logger to store mobile device impressions, the mobile device impressions corresponding to usage of a mobile device application to access first media; a classifier to determine whether a first number of detections of a first service set identifier (SSID) during a first time period satisfies a detection threshold, determine whether a second SSID was detected for a second time period that satisfies a time threshold, increment a counter when the detection threshold and the time threshold are satisfied, classify the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; a logic circuit to, when the first SSID is a vehicle SSID, determine that at least one of the mobile device impressions occurred while the mobile device was in a vehicle.

Abstract: Methods and apparatus are disclosed to determine the mobile device usage within vehicles having media application are described herein. An example method includes classifying an SSID detected by a mobile device as a vehicle SSID, determining application usage of a mobile device and a vehicle media device, and determining a ratio of mobile device application usage to vehicle media device application usage.

Abstract: Methods and apparatus are disclosed to determine the mobile device usage within vehicles having media application are described herein. An example method includes classifying an SSID detected by a mobile device as a vehicle SSID, determining application usage of a mobile device and a vehicle media device, and determining a ratio of mobile device application usage to vehicle media device application usage.

Abstract: Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes receiving at a server a request for media, the request addressed to a uniform resource locator, the request corresponding to a social media message to be presented with the media, and the request including a user identifier. The method also includes crediting the social media message with an impression based on the request being addressed to the uniform resource locator. The method also includes identifying that the impression corresponds to an original intended recipient of the social media message based on the user identifier matching a second user identifier stored in a list of subscribers that subscribe to receive messages from an original sender of the social media message.

Abstract: Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes logging, at a server, a first impression for a first social media message based on a first universal resource locator corresponding to a first request requesting media, the first request sent in response to accessing the first social media message to be presented with the media. The method also includes logging, at the server, a second impression for a second social media message based on a second universal resource locator corresponding to a second request requesting the media, the second request sent in response to accessing the second social media message to be presented with the media.

Abstract: Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes logging, at a server, a first impression for a first social media message based on a first universal resource locator corresponding to a first request requesting media, the first request sent in response to accessing the first social media message to be presented with the media. The method also includes logging, at the server, a second impression for a second social media message based on a second universal resource locator corresponding to a second request requesting the media, the second request sent in response to accessing the second social media message to be presented with the media.

Abstract: Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes receiving at a server a first request for first media, the first request addressed to a first uniform resource locator (URL), and the first request corresponding to a first social media message to be presented with the first media. The method also includes receiving at the server a second request for the first media, the second request addressed to a second URL different from the first URL, and the second request corresponding to a second social media message to be presented with the first media. The method also includes crediting the first social media message with a first impression based on the first request being addressed to the first URL, and crediting the second social media message with a second impression based on the second request being addressed to the second URL.

Abstract: Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes receiving at a server a request for media, the request addressed to a uniform resource locator, the request corresponding to a social media message to be presented with the media, and the request including a user identifier. The method also includes crediting the social media message with an impression based on the request being addressed to the uniform resource locator. The method also includes identifying that the impression corresponds to an original intended recipient of the social media message based on the user identifier matching a second user identifier stored in a list of subscribers that subscribe to receive messages from an original sender of the social media message.

Abstract: Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes receiving at a server a first request for first media, the first request addressed to a first uniform resource locator (URL), and the first request corresponding to a first social media message to be presented with the first media. The method also includes receiving at the server a second request for the first media, the second request addressed to a second URL different from the first URL, and the second request corresponding to a second social media message to be presented with the first media. The method also includes crediting the first social media message with a first impression based on the first request being addressed to the first URL, and crediting the second social media message with a second impression based on the second request being addressed to the second URL.