Abstract: According to one embodiment, methods and systems are disclosed for converting multi-media content to multiple deliverable formats using a conversion workflow. For example, a single source content file can be captured and a plurality of deliverable content files can be derived from the single source content file. Each of the plurality of deliverable content files can be in a format specific to a different distribution channel. That is, a single source media file can be used to automatically build one or more distribution files for a particular channel or channels. Furthermore, the distribution files can be built including logos, branding, open/close graphics, ratings, promo material, etc. The inclusion of these elements can be based on a common set of business rules defining, for example, what elements should be included in different types of distribution files.