Abstract: Aspects of the present disclosure are directed to three-dimensional (3D) video calls where at least some participants are assigned a position in a virtual 3D space. Additional aspects of the present disclosure are directed to an automated effects engine that can A) convert a source still image into a flythrough video; B) produce a transform video that replaces portions of a source video with an alternate visual effect; and/or C) produce a switch video that automatically matches frames between multiple source videos and stiches together the videos at the match points. Further aspects of the present disclosure are directed to a platform for the creation and deployment of automatic video effects that respond to lyric content and lyric timing values for audio associated with a video and/or that respond to beat types and beat timing values for audio associated with a video.