Abstract: The present invention provides a system and method for managing marketing campaigns by sales applications. Sales applications manage campaigns by distinguishing among campaigns for marketing purposes. A customer who is browsing a sales application may be queried for a campaign code. The sales application will then retrieve an indicator of whether the campaign is a public campaign or a private campaign. If the campaign is a public campaign, the sales application will provide the user access. If the campaign is a private campaign, the sales application will require user authentication before the application will display and/or charge the customer discounted rates or provide other purchasing incentives. If a customer cannot provide the proper identification information, the application will not allow access to the private rate. Thus, proprietors may distinguish between marketing campaigns and require user authentication for access to private campaigns.