Abstract: A method and system for promoting utilization of one or more customer accounts of a communications provider and may include extracting customer information from a billing support system of a communications provider and selecting one or more customer accounts for offering an incentive to a corresponding account holder of the one or more customer accounts to use the account. The one or more customer accounts are selected based upon at least one of one or more personal details and one or more details obtained from call data records of the customer accounts and the personal information may be obtained from the customer information from the billing support system. The method and system may also include notifying the corresponding account holders of the one or more customer accounts of the incentive substantially in real-time.