Abstract: A method and system for matching a consumer to a desired product is disclosed. Each of the products is initially described using a defined list of characteristics. Each of the characteristics is defined on a scale, and the consumer provides a value on the scale when describing the desired product. The consumer creates a search by entering values for the characteristics describing the product that are important to that consumer. Each of the entered values in the search is compared against the list defining a particular product. The matching routine ranks each of the products that most closely match the search by the consumer. The search results are further filtered according to the present location of the consumer. The filtered results are presented to the consumer to provide a list of products that best match the desired product and that are located proximate to the consumer.