Abstract: A process and system that allows an end user to insert images into a video content so that the images appear part of that content. This allows a consumer to seem to be part of a video, and interact with the famous personalities in that video. A video content is produced and a first software program is used to insert place holding templates into the video content. The end user produces a video image satisfying the requirements of the inserted template, and a second software program composites the two video streams so that the end user's video image is inserted into the first video content replacing the templates. The system can also be used to insert advertising information into a background to create custom, personalized, “on the fly” advertisements and product placements.