Abstract: A method is described for rewarding a viewer of a broadcast program in exchange for the viewer proving his presence at the time that certain program content is being broadcast. The method involves the use of running an application in a television environment, said application displaying a graphic inviting the viewer to intervene in some manner and to subsequently log the viewer's intervention, thereby documenting his viewing activity. The method further allows for the convenient and mobile reporting of the status of a log of the viewer's viewing activity. Finally, the method allows for the convenient and flexible redemption of accrued credit, as documented in the viewing log, against goods and/or services.

Abstract: The invention consists of a new form of digital media document comprising content, applications and services that facilitate sharing and social expression on the Internet within a unified media object instead of being confined to specific websites such as social-networking services. This invention transforms content into content which is reusable, particularly for social expression, by enabling encapsulation of said content within an online document. This can be achieved by presenting a set of library applications to the user, where each application connects to a specific third-party web service, and presents the third-party service reusable content to the user, so the user can reuse in a very simple way, such as drag-and-drop. The invention promotes social engagement with digital multimedia while enabling social expression, commenting and editing of content or of the online document and optionally linking these activities to the website or service timeline.