Abstract: A fishing lure is disclosed having a V-shaped spring wire with two legs diverging rearwardly from an apex connectible to a fishing line. A trigger member and a sleeve are slidably mounted on one of the legs. A fishing hook is carried by the other of the legs. The trigger member has a looped catch portion releasably engageable with the rear end of the other leg to hold it in a "latched" position. The legs are resiliently compressible and can be squeezed together providing a contracted profile enabling the lure to be taken easily by a fish. When the fish takes the lure, the sleeve moves the trigger member from its latched position to a "released" position disengaging the other leg and enabling it to spring outwardly with the hook. Optionally, weed guard shield members in any suitable shape such as simulated butterfly wings, may be supported on the sleeve to protect the fishing hook.