Abstract: A two-sided display for changeably displaying identical indicia, such as letters or numbers, on each side of the display. Two or more rolls of indicia are located in a housing, the housing having openings on each side for display of the numbers or characters. The rolls vary in width, and the smallest roll bears the left-most information to be displayed. Succeeding rolls have their printed information straddling the next preceding roll so that information appears serially and identically on both sides of the display. Due to use of rolls, changing of the indicia on one side of the display automatically changes the indicia identically on the other side of the display.