Abstract: Generally disclosed here are a method, an information handling device, and a program product for managing a personalized investment system, including: obtaining investor information. The investor information may including demographic information, industry information, and historical financial information. Once the investor information is obtained, an embodiment may then analyze the demographic information, industry information, and historical financial information with respect to each other. A further embodiment may then create, based on the analysis, a personalized risk model. Using the personalized risk model, the method, information handling device, and/or program product may perform an action. Other aspects are described and claimed.